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Recycling Apps — Quadrupling ROI

This guest post is part of our “App Flipping” series by Carter Thomas. I want to start off by telling you a story about what I did before I started flipping apps. Then I want to show you exactly how I figured out how to build assets in a way to dramatically increases ROI potential. I haven’t always been interested …

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App Flipping: The Fastest and Cheapest Way to Make Apps

I’m really excited to introduce our guest series this week featuring Carter Thomas. Some of you may recognize Carter from our “Secrets of the App Store” interview. He’s got incredible tips and an extremely successful strategy called App Flipping. I particularly love this strategy as it brings me back to my real estate days when I flipped houses. Instead, we’re …

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Optimizing Apps and When to Move On – Interview

A couple months ago, I interviewed AE member, Sophie on her app company, Applause. She got into this business knowing nothing about app development and has continually hit the top charts with her Photo App Empire. Sophie and her business partner, Stephanie, are a great case study to follow because they’re the perfect example of moving with the market. Are …

Marketing Metrics: 3 Ways to Split Test Your App

You’ve probably heard me say this a thousand times, but it’s one of those lessons that will NEVER be outdated: test everything! With certain products, little details might not matter as much. Good enough can sometimes be enough. However, with apps, every little detail counts. Apps are mini billboards, advertising, and stores in one compact environment. Thus, little changes make …

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Game vs Utility Apps – Which is better?

A couple weeks ago… I sent out this email to the App Empire community. I wanted to share it on our blog as well, as it’s extremely relevant to understanding the mobile marketplace. The app market changes at lightening speed, and if you aren’t adapting with it, you could fall behind. Don’t be intimidated by this though. In fact, it’s …

App Checklist: How can I improve my app?

Is it time to give up on my app? We’ve all asked ourselves this question before. Sometimes there is a time to move on. Whether you picked the wrong market, over-spent your budget, or lost your vision, it’s important to know when to cut your losses and move on to money-makers! But how do you know when to “give up”? …

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The Art of Improved Emulation: Brooke’s SleepSmart app

Ever since I wrote App Empire, the topic that most people love to debate is my take on emulation and market research. Researching the market and following trends rather than investing in a hail-mary app seems to either really resonate with people, or tick them off. Even still, trying to emulate the marketplace isn’t enough in itself. I like to …

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Four Mistakes Entrepreneurs Make That Hurt Their App Business

There’s a lot that goes into running a successful app business, so it’s understandable to forget some things along the way. But in a business where every detail counts, sometimes it can really cost you. To save you from these pitfalls, we’ve listed the common mistakes we see every appreneur make that hurts their app business the most. Update: It’s …

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Starting my own Empire: How I built my first app

Back in April, I had the privilege of being featured on Tim Ferriss’ 4HWW blog. We received a ton of positive emails about that post and I was honored to hear so many stories from people who’d made the leap to become “appreneurs.” Some of you may remember that we attached a contest to the post, where readers who submitted …