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Game vs Utility Apps – Which is better?

A couple weeks ago… I sent out this email to the App Empire community. I wanted to share it on our blog as well, as it’s extremely relevant to understanding the mobile marketplace. The app market changes at lightening speed, and if you aren’t adapting with it, you could fall behind. Don’t be intimidated by this though. In fact, it’s …

App Checklist: How can I improve my app?

Is it time to give up on my app? We’ve all asked ourselves this question before. Sometimes there is a time to move on. Whether you picked the wrong market, over-spent your budget, or lost your vision, it’s important to know when to cut your losses and move on to money-makers! But how do you know when to “give up”? …

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Starting my own Empire: How I built my first app

Back in April, I had the privilege of being featured on Tim Ferriss’ 4HWW blog. We received a ton of positive emails about that post and I was honored to hear so many stories from people who’d made the leap to become “appreneurs.” Some of you may remember that we attached a contest to the post, where readers who submitted …

The Top App Ad Networks for High eCPMs

So you’ve decided to give your app away for free and earn money with embedded ads. That’s great—but where do you get ads that will pay off? It’s important to note: your revenue with ad networks will eb and flow. As new networks are built, and old networks get more developers in, revenue will change. What does that mean for …