I’m really excited to introduce our guest series this week featuring Carter Thomas. Some of you may recognize Carter from our “Secrets of the App Store” interview. He’s got incredible tips and an extremely successful strategy called App Flipping. I particularly love this strategy as it brings me back to my real estate days when I flipped houses. Instead, we’re …
Marketing Metrics: 3 Ways to Split Test Your App
You’ve probably heard me say this a thousand times, but it’s one of those lessons that will NEVER be outdated: test everything! With certain products, little details might not matter as much. Good enough can sometimes be enough. However, with apps, every little detail counts. Apps are mini billboards, advertising, and stores in one compact environment. Thus, little changes make …
Increase Your Freemium Revenue: Ad Strategy in Games
Ads are a huge part of your monetization strategy in the current market (i.e. freemium market). Most successful apps practice this model, and thus users are used to seeing ads even in their favorite games. For the most part, they accept ads as part of the “price” of a free game. Statistically, we are seeing a shift towards more IAPs …
App Checklist: How can I improve my app?
Is it time to give up on my app? We’ve all asked ourselves this question before. Sometimes there is a time to move on. Whether you picked the wrong market, over-spent your budget, or lost your vision, it’s important to know when to cut your losses and move on to money-makers! But how do you know when to “give up”? …
The Art of Improved Emulation: Brooke’s SleepSmart app
Ever since I wrote App Empire, the topic that most people love to debate is my take on emulation and market research. Researching the market and following trends rather than investing in a hail-mary app seems to either really resonate with people, or tick them off. Even still, trying to emulate the marketplace isn’t enough in itself. I like to …
Four Mistakes Entrepreneurs Make That Hurt Their App Business
There’s a lot that goes into running a successful app business, so it’s understandable to forget some things along the way. But in a business where every detail counts, sometimes it can really cost you. To save you from these pitfalls, we’ve listed the common mistakes we see every appreneur make that hurts their app business the most. Update: It’s …
App Cross-Promotion: The lifeblood of your business
Most of you know I’m a huge advocate of networking. Going to conferences, attending meetups, creating Mastermind groups, and reaching out to people who’ve inspired you are all huge impacts on how you do business. I’ve built relationships when first starting app development that have lasted until this day. We still share tips, mastermind, and introduce great programmers. Our own …
Starting my own Empire: How I built my first app
Back in April, I had the privilege of being featured on Tim Ferriss’ 4HWW blog. We received a ton of positive emails about that post and I was honored to hear so many stories from people who’d made the leap to become “appreneurs.” Some of you may remember that we attached a contest to the post, where readers who submitted …
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