Ideas alone will not make a successful app. App success is all about execution. A great idea can be a complete failure, and a seemingly bad or simple idea can make it to the top charts. Just look at some of the top apps right now. Many of those apps sound silly in theory – flying birds knocking out green …
3 Ways to Pick App Keywords for Killer ASO
Keywords have always been a tricky thing for most people because there’s not one “right way” to pick your keywords. If you read my newsletter yesterday on “3 Things You Need to Know About ASO,” you know how fickle Apple’s algorithm can be, but also how important ASO is to your app’s success. You need to always try new ways …
Top App-Building Mistakes: Six Figure Error To Avoid
People like a lot of definitives when it comes to advice. What is the MOST important thing I should do? What are the TOP mistakes not to make? What is THE best strategy on marketing my app? So I tried to sit down and think what is the ONE thing I can tell people about their apps…but I think that …
How to Buy Source Code — Lower App Development Costs
This guest post is part of our “App Flipping” series by Carter Thomas. “If you could do it all over again, what would you do differently?” That’s one of the most popular questions people like to ask anyone in business who has made an exit or moved to a new level. With that new perspective, what advice can they give? …
Recycling Apps — Quadrupling ROI
This guest post is part of our “App Flipping” series by Carter Thomas. I want to start off by telling you a story about what I did before I started flipping apps. Then I want to show you exactly how I figured out how to build assets in a way to dramatically increases ROI potential. I haven’t always been interested …
App Flipping: The Fastest and Cheapest Way to Make Apps
I’m really excited to introduce our guest series this week featuring Carter Thomas. Some of you may recognize Carter from our “Secrets of the App Store” interview. He’s got incredible tips and an extremely successful strategy called App Flipping. I particularly love this strategy as it brings me back to my real estate days when I flipped houses. Instead, we’re …
Optimizing Apps and When to Move On – Interview
A couple months ago, I interviewed AE member, Sophie on her app company, Applause. She got into this business knowing nothing about app development and has continually hit the top charts with her Photo App Empire. Sophie and her business partner, Stephanie, are a great case study to follow because they’re the perfect example of moving with the market. Are …
Marketing Metrics: 3 Ways to Split Test Your App
You’ve probably heard me say this a thousand times, but it’s one of those lessons that will NEVER be outdated: test everything! With certain products, little details might not matter as much. Good enough can sometimes be enough. However, with apps, every little detail counts. Apps are mini billboards, advertising, and stores in one compact environment. Thus, little changes make …
Increase Your Freemium Revenue: Ad Strategy in Games
Ads are a huge part of your monetization strategy in the current market (i.e. freemium market). Most successful apps practice this model, and thus users are used to seeing ads even in their favorite games. For the most part, they accept ads as part of the “price” of a free game. Statistically, we are seeing a shift towards more IAPs …
Finding Developers: A World of Options
Discover a variety of methods for finding developers around the world – some that might surprise you – and find out the pros and cons of each. So you’ve done your research and you’ve got a killer app-idea – but alas, your coding knowledge goes about as far as trying to remember your phone’s pin code. That means it’s time …