My Blog

I’m really excited to introduce our guest series this week featuring Carter Thomas. Some of you may recognize Carter from our “Secrets of the App Store” interview. He’s got incredible tips and an extremely successful strategy called App Flipping. I particularly love this strategy as it brings me back to my real estate days when I flipped houses. Instead, we’re …

A couple months ago, I interviewed AE member, Sophie on her app company, Applause. She got into this business knowing nothing about app development and has continually hit the top charts with her Photo App Empire. Sophie and her business partner, Stephanie, are a great case study to follow because they’re the perfect example of moving with the market. Are …

You’ve probably heard me say this a thousand times, but it’s one of those lessons that will NEVER be outdated: test everything! With certain products, little details might not matter as much. Good enough can sometimes be enough. However, with apps, every little detail counts. Apps are mini billboards, advertising, and stores in one compact environment. Thus, little changes make …

Ads are a huge part of your monetization strategy in the current market (i.e. freemium market). Most successful apps practice this model, and thus users are used to seeing ads even in their favorite games. For the most part, they accept ads as part of the “price” of a free game. Statistically, we are seeing a shift towards more IAPs …

Discover a variety of methods for finding developers around the world – some that might surprise you – and find out the pros and cons of each. So you’ve done your research and you’ve got a killer app-idea – but alas, your coding knowledge goes about as far as trying to remember your phone’s pin code. That means it’s time …