What I learned launching a Top 1% Crowdfunding Campaign

This week for Freedom Friday I shared what I learned from our Project EVO Kickstarter Campaign – the first Crowdfunding campaign I’ve ever done. We managed to hit the top 1% of all KS campaigns in funding in just over a month!

You can still check it out here: https://www.kickstarter.com/projects/965524310/evo-planner-the-worlds-first-personalized-flow-sys

In this video, I went off the cuff and covered loads of stuff. Just a few things I talked about were:

  • Why having the right team is crucial
  • What elements are necessary to create a successful campaign page
  • Our experiences and what we learned from driving traffic to Kickstarter before and during the campaign
  • How having a unique assessment contributed in a big way to building our audience successfully
  • How we qualified our leads to find out who was more likely to get a planner and what those leads got in return

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