The worst thing you can ever do is execute an app idea because you think it sounds cool. You could end up wasting many months of effort and thousands of dollars down the drain if you work on the wrong idea.

You have to set your ego aside, because this is not about you. Your market doesn’t care what *you* think. What they care about is solving their own problems.

As an entrepreneur, your job is to find out what itch your market has and then give them the best way to soothe and scratch that itch!

You always hear people claim they have the next “million dollar” app idea. But very few do.
In fact, most apps fail right out of the gate, let alone go on to earn millions of dollars. Why?

Because they’re poorly researched and poorly executed.

Whether you’re skinning apps, building a couple apps to test market response, or developing for businesses, you always need to know WHAT people are already downloading and WHY.

Understand:
It’s 1000x easier to give people what they want than try to convince them they need what you have. Therefore, you must meet people where they’re at. Know this and they’ll eat your product up.

How do you know where people are at and why they use or download the apps that they do?

As unsexy as this sounds, the secret sauce is conducting an intelligent market research.
You don’t have to spend a ton of money or hire a fancy team of marketers to do this. The pot-of-gold information you need can be found right under your nose.

You can look at:

• Buying patterns in the App Store.
• Popular trends in the top categories.
• Customer feedback on your competitors.

If you do this, you’ll get deep insight into what your market wants and pick an idea that you KNOW will sell … before you ever spend a dollar developing it.

Think of market research as the entire foundation of your app business. If you deeply understand who your customer is and what they want, you’ll know exactly what to offer them.

“Build it and they’ll come,” they say.

So build an app, get visitors, make money! Right?
Not so fast, hotshot.

If you don’t have a plan, you can expect a stream of visitors to show up … and then lose them like water in a sieve, with NO revenue to show for your effort.

This is not only a huge waste of your time and resources. Psychologically, it’s devastating to see your work fail to produce any results.

Let me show you how to avoid that.

There are 2 rules you absolutely must follow in order to monetize your app:

• First, always let the market tell you what to do!
• Second, always skin your first app to get more data fast!

The critical thing to remember is this: not every download is created equal.

In fact, those of us “hoarding” the top of the app marketplace are getting paid way more than everyone else COMBINED.

You see, once you have significant traffic to your app, and you’re getting a ton of downloads, you get a unique advantage…

Every day that goes by, you’re able to run more tests. You get to see how icons affect performance, or app titles, keywords, reviews … these all affect the number of downloads and virility of your app in the coming weeks and months.

It’s like a snowball rolling downhill. One burst of momentum leads to another. Top rankings lead to even more and more success. Before you know it, this hit app is so hot it’s glowing!
But what’s the ugly flip side?

The flip side is that, if your launch doesn’t throw you into the charts immediately, you’ll be forever scrambling to build new apps … find new developers … and establish new relationships, going back to square one over and over again. It becomes a long, frustrating, nail biting cycle trying to capture a downloads surge that’s always out of reach.

So a high ranking is critical to your long-term success. Advertising and going Freemium is big part of how you do it.
 

than most app developers ever have … but even then, some people throw in the towel at the slightest hint of trouble.

It’s rare for an app to be perfect at its debut. Maybe your design is messy. Or you discover (surprise!) your monetization plan isn’t working quite like you expected.

Do you give up? Of course not! Now’s the time to make your creation even better.

Da Vinci famously said a masterpiece is never finished, only abandoned. This is true for apps too. Or as I like to call it, “Tweak like a freak!”

Tweaking is key to a winning app. I see it all the time. Someone constantly tweaks and tests their app over a period of weeks … months … and then sees their revenue 10x or 100x.
It wasn’t luck. They just kept refining their product until they had gold.

WARNING: tweaking is never an acceptable substitution for good strategy!

There’s a specific formula to building a successful app company. In fact, you can have your empire up and running in just 6 weeks.

But if you haven’t gotten solid on your idea, marketing and monetization FIRST, you risk watching your efforts fall apart before your eyes like dandelion fluff.

That means don’t skip ahead, no matter how much you’re tempted. Follow the steps IN ORDER and you’ll do fine.

But don’t just take my word for it. In this business, numbers do the REAL talking. So here are real world numbers for you…